Social Media Trailer/ teaser

 

    

    For the social media I made a trailer/teaser for the music video where I cut part of the song and used some of the digital camera videos to give a little taste of what is to come. I put a microphone effect over the sound to make it seem distant to not give everything away. I also added in some little sound effects, which I will credit in the final blog and used just a black recording of nothing to put the font over which is the same font I’m using for the music video. I also used a little retro glitch effect to edit Jack in and out to make it seem like the camera is glitching, because of how vintage it is. This little effect just keeps pushing the aesthetic of retro old fashion rockstar, which is exactly the branding for Jack. 

Album cover changes

     After some alterations I decided to change the colors of the album cover because I felt the red, brown, and black matched the aesthetic of the brand and music video more than green and white.

The editing platform I used to edit

Back of album cover 

New album cover

    For the back of the album cover I put a filter on top of the photos that I took on the digital camera and arranged them in a way that makes it look like retro camera film since that is part of the aesthetic. This post is more of an update to the final product of the album cover that I wanted to show. 

Editing

     I spent the entire day editing and working on some publicity/ marking videos and posts as well as the album cover. I’ve spent a lot of time, figuring out how to edit multiple Jack’s into one frame and after some researching and searching on the app, I figured out that there is a little thing that says remove BG where you can remove the background of an overlay and that’s how I’m going to edit multiple Jacks into one frame. Editing this music video hasn’t been extremely difficult since I did know the order before I began but I’m having the most trouble getting the overlays to not glitch and making sure it looks believable.

The layers and order of editing

I’m having no trouble with the sound since Jack sent me the official recording, and I will have no other sound since it’s a music video! 

The effect I use to remove the background

Overlay effect 

    I knew the overlay would be the hardest part other than the actual just collection of the clips so I spent a few hours tracing over cutting trimming and making sure the Jack’s lips match with what he’s singing. 

I still have a lot to go for editing but now that I figured out the overlay part it shouldn’t take me much time to finish.

Social Media Posts

 After the day of recording and photographing I had plenty of shots to work with to post on the social media. My idea for the social media is to reveal Jack little by little but not reveal his entire face until the music video comes out.

I posted this as the first post with a caption from the song 

This profile picture doesn’t reveal to much but still captures Jack as an artist

These photos were taken with the same digital camera that I used for the music video. In order to make it look even more rustic and grainy I layered a filter on top of all of the photos.

This photo became the profile picture for Jack’s instagram account 

These are all photos that I will be using to promote the music video.

I started to use hashtags as well in order to gain a niche audience.

I also always reposts the posts on his instagram account and on my own personal account which has helped gain a few followers. 

I also am going to post a video/reel taken with the digital camera later on to be able to gain more attention. 

PRODUCTION AT BEACH

 After filming at Jack’s house he went to pick up Sol (actress in music video) and I drove straight to Dania beach. I did get a little lost on the way but I eventually found my way there.  It was a lovely day with no too much sun but enough to where the lighting wasn’t an issue. 

Photo taken on Digital Camera

Clouds 

We began by filming under the pier and I filmed using both a digital camera and Sol’s iPhone. I told Jack and Sol to run around and play around in the sand. 

The pier 

I was able to get a lot of candid videos and pictures of the two of them and some candid looking photos of Jack. 

Since Jack and Sol are dating they have natural chemistry and didn’t need to act much except for the part where they fight. That scene did take us a little more time but nothing too crazy. 

Sol and Jack 🩷

After filming under the pier we filmed by this table where I was able to also film the fight scene.

Filming the fight scene/ Jack singing to her

Promotional photos of Jack

Conveniently enough Jack had a red bathing suit which looked great with the Black shirt and red tattoo and Sol also had a red bathing suit which I liked because red can symbolize passion or anger which is exactly what I wanted to capture at the beach.

The table was near this lake of water where I filmed a few other candid shots of Sol and Jack.

The last location was Jack’s convertible BMW car and I filmed a shot of him driving away after him and Sol fight (in the music video)

Cool shot of Jack’s tattoo 

    Jack mentioned earlier that he got a new tattoo which I thought was super cool and went perfectly with his brand of being a rocker. Working with a real artist that cares about the music video and song is so great because he doesn’t have to do much acting since he IS the rockstar and he is he artist that sings the song so he knows the intention behind what he is doing. 

These still shots could also work as promotional shots for the music video and the digipack. Sol and Jack were great to work with and I had a lot of fun filming this day. 

Album cover making

After  Tuesday’s photoshoot and filming I finally had all the photos I needed for promotion. The inspiration was this:

And so far this is what I have settled on. I might play around with different colors and styles depending on how different the color grading is for the music video. 

Using the inspiration I had from the other album covers I knew I would have to take photographs of Jack in different spots and poses. So while we were filming at his house we went to a blank white wall and took these photos on a mini digital camera that I own. 

Once I began editing on Canva I layered them out in the way I liked the best and began to play around with the coloring and the exposure. 

In this screenshot I tried out different filters and specifically used the filter Minty to add a pop of color into the album cover. 

In this one I used the filter hibiscus on the red shaded photo. For the other two I tried multiple different shades and colors but ended up settling on the filter Newspaper. These filters take the photos from be in regular pictures and turns them into art. 

I had multiple attempts and trials with the album cover and I sent them all to Jack. 

In these versions there are only 2 colors 

I also played around with the font ad the font location as you can see above. The font I decided I liked best was the font Bernoru expanded which I ended up placing in the top left corner and lower right corner.