Genre Research

 So to begin my research I am going to view music videos from different genres to try and choose my brand. I will be watching one from the genres: ROCK, POP, R&B, JAZZ and INDIE. 

Starting with the rock: I chose to watch the SUMMER OF ‘69 MUSIC VIDEO 

So this music video used a cool concept of the coloring to tell the story with the black and white turning into the color right before the artist goes to meet his band. I thought it was a neat idea to mix the two different types of music videos together and tell a story still while establishing a brand. This form of music video not only honors the genre of rock, but also makes the band stand out in a way making the music video unique and engaging an audience in something new drawing attention to the overall brand of the band/ artist. 

The next video I watched is the indie: Feel like we only go backwards- Tame Impala

Now this music video of tame impala is an animated music video completely that tells the story through graphics in a way. I personally dislike this kind of music video and I will not be doing this because it is so specific to tame impala but in my opinion lacks intrigue into the branding of a band and the promotion of it as well. Audiences nowadays are not impressed with a video like this anymore unfortunately and not knowing what the artist/ band looks like it makes it harder to connect with them which is important to think about while developing a brand. I am also not doing this because it would be unoriginal. However, I may end up choosing to animate little elements of color here and there in the music video depending on the aesthetic of the brand and the genre of the song I will choose.

 This is definitely good inspiration for thinking outside the box with both music videos and I’m going to keep brainstorming ideas for the kind of music video I’d like to create.