I’ve been working on developing Jack’s style and look for his pop rockstar looks and for the music video. I’ve researched and come to the conclusion of attaching the 90s rocker era (not punk more like soft rock) to his whole aesthetic. Since a portion of the music video is going to be filmed with a vintage lens or have a vintage lens edited on it only makes sense to attach that era to his style of clothing and persona.
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| Moodboard for Jack’s aesthetic |
Another idea is to use some sort of article or thing that makes Jack stand out or recognizable and attach that also to his persona. I chose some sort of sunglasses to make him 1. More mysterious and draw in audiences and 2. To give off more of that effortless rockstar look for his brand.
Some type of 80s/90s retro sunglasses look would 1. Elevate his personal style making him seem even more unique from other alternative rock artists and 2. It would give him an article of fashion to possibly collab with as well as a marketing tactic.
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