So to further continue my research I decided to listen to some of the songs he sent me that sound similar to his music and I tried to find music videos for the songs but most were too unknown to have music videos and either only had live performances or just audio. I would love to have a live performance of Jack playing his music and create a promotional video/ maybe include it in the music video but I want more than just that for the music video. I decided to research and analyze the Foo Fighters music video everlong.
The music video for everlong is a storytelling music video where there is a dream and then there is reality shown in the different colors of black and white vs vivid coloring. The everlong music video came out in 2009 and currently has 330 Million views and is one of their most watched music videos that put them on the map as rock stars.
One of the aspects of a rock music video that I would like to include in my own is the aspect of the story changing into a performance by the end of the music video like in this shot below.
Throughout my research I have discovered that the iconic thing about a famous artist is having a unique and almost unusual perspective and point of view in music videos. A storytelling music video could introduce what the artist Jack Kimmel is about while then showing him as a rocker/ musician towards the end. Deciding the brand for Jack is going to help foster ideas for my own music video but what I know now is that 1. To have a good marking/ brand for your artist you must make a unique story with a universal message 2. You must tell the story in a unique way (still can be inspired by other artists) and 3. Create your own persona that can represent a past persona (Foo Fighters are inspired by Led Zeppelin for example).
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