Filming Schedule

 I’m working on an official filming schedule and a location for the music video/ promo photoshoot (for social media). 

As much as I would love to begin taking photos and collecting content I will be out of town the next weekend and a lot of scheduling conflicts will occur in the next two weeks so content creation as in filming and shooting will have to take place the week of March 22-29 but in the meantime I will spend a lot of time preparing, planning, and posting on social media promoting the song and music video for Jack Kimmel.  

The photoshoot will take place at Dania beach on March 24th and I’d like to go early in the morning like 7 AM before it gets full of people.

Dania Beach (when it is sunny)

 

The following days I’d like to shoot part of the music video/ promotional social media video at a studio in Davie where Jack is going to play each instrument of the song like in the Foo Fighters Music Video - Pretender 

EXCEPT that Jack will be playing all the instruments and when I am editing the video I will make it look like he is one band.  

I have spoken to Jack and now all I have to do is finish the music video idea next week and gather my creative team/ tools to be able to put these ideas into place and see if the studio is available to film those days. If not I will need to look for other options.  In need for reshoots that would occur the 29 and the 30th of March. 

Genre Research: MARKETING/ BRANDING

 Since part of this project is also to market and brand I will be researching the band “Foo Fighters” and how they marketed their brand as an Alternative Rock band. After watching multiple music videos of the Foo Fighters I realized that there are some aspects of their brand that I liked and works for there type of music and brand but Jack’s music is much less intense so I know that I’m going to have to choose something other than super punk rock star. More 🎧🌧️🎸😢💦🎹 than 🎸😡⛓️🧨🔥👹 in other words more sad chill boy rock guy next door than angry punk rockstar. An artist that comes to mind is Conan Grey even though he is pop his brand type (sad boy rocker) could work for Jack Kimmel. Something important that comes to mind is how he is shown up on apps like Apple Music, Spotify, YouTube music etc. As of right now this is how he appears on Spotify: 

For the two songs he has released there’s no specific brand dedicated to how his music sounds (which is why I’m here). My goal is to transform the covers, the social media, the profile photo into one cohesive looking brand instead of just random singles that don’t correlate.

Another marketing idea that comes to mind is having a photoshoot on the music video set and releasing those photos on the social media before releasing the music video. I definitely would like to scheduled multiple photoshoots in different areas such as the beach, a studio and another location as well. 

I also was thinking about his name “Jack Kimmel” seems too ordinary and not specific to a brand at all so if I was going for punk rockstar I’d change his name to JACK KIMMEL or J KIMMEL but since I’ve decided to lean more into the sad chill boy marketing idea maybe jack kimmel or jack k would work better or maybe even Jackk. 

Genre Research: MUSIC VIDEO

YAY ALTERNATIVE ROCK!!!!!

    So to further continue my research I decided to listen to some of the songs he sent me that sound similar to his music and I tried to find music videos for the songs but most were too unknown to have music videos and either only had live performances or just audio. I would love to have a live performance of Jack playing his music and create a promotional video/ maybe include it in the music video but I want more than just that for the music video. I decided to research and analyze the Foo Fighters music video everlong. 

    The music video for everlong is a storytelling music video where there is a dream and then there is reality shown in the different colors of black and white vs vivid coloring. The everlong music video came out in 2009 and currently has 330 Million views and is one of their most watched music videos that put them on the map as rock stars. 

    One of the aspects of a rock music video that I would like to include in my own is the aspect of the story changing into a performance by the end of the music video like in this shot below. 

Throughout my research I have discovered that the iconic thing about a famous artist is having a unique and almost unusual perspective and point of view in music videos. A storytelling music video could introduce what the artist Jack Kimmel is about while then showing him as a rocker/ musician towards the end. Deciding the brand for Jack is going to help foster ideas for my own music video but what I know now is that 1. To have a good marking/ brand for your artist you must make a unique story with a universal message 2. You must tell the story in a unique way (still can be inspired by other artists) and 3. Create your own persona that can represent a past persona (Foo Fighters are inspired by Led Zeppelin for example). 

Deciding the Genre: AN UPDATE

 Alright so deciding the genre of the music video is my goal for this week and I thought it would be much more difficult to decide, but I wanted to decide it for the week so that I could research specific music videos with the genre and not just all genres of music because studying the genre and researching it is more effective than researching all genres. 

So as I mentioned, my artist’s name is Jack Kimmel and I’ll be using him as the actor in the music video and I’ll be using his new song that releases this Friday because it is an alternative rock song which is my original idea for this project. Jack is a person I discovered and decided to use for my project from watching him play in a rock band and my original idea Was for his band to be the artist, but since they don’t have any music released, and they live much farther than Jack I decided Only to work with Jack, considering he has music released and working with him alone Would be much easier. 

So for this week, I’m going to continue researching the genre Alternative Rock, considering that THAT is the genre for his new song releasing on Friday and I’m going to keep planning things out and communicating with Jack about the social media page. 

He also sent me an inspiration playlist for his music of much more well known artists which will help me in m research. 

Genre Research

 So to begin my research I am going to view music videos from different genres to try and choose my brand. I will be watching one from the genres: ROCK, POP, R&B, JAZZ and INDIE. 

Starting with the rock: I chose to watch the SUMMER OF ‘69 MUSIC VIDEO 

So this music video used a cool concept of the coloring to tell the story with the black and white turning into the color right before the artist goes to meet his band. I thought it was a neat idea to mix the two different types of music videos together and tell a story still while establishing a brand. This form of music video not only honors the genre of rock, but also makes the band stand out in a way making the music video unique and engaging an audience in something new drawing attention to the overall brand of the band/ artist. 

The next video I watched is the indie: Feel like we only go backwards- Tame Impala

Now this music video of tame impala is an animated music video completely that tells the story through graphics in a way. I personally dislike this kind of music video and I will not be doing this because it is so specific to tame impala but in my opinion lacks intrigue into the branding of a band and the promotion of it as well. Audiences nowadays are not impressed with a video like this anymore unfortunately and not knowing what the artist/ band looks like it makes it harder to connect with them which is important to think about while developing a brand. I am also not doing this because it would be unoriginal. However, I may end up choosing to animate little elements of color here and there in the music video depending on the aesthetic of the brand and the genre of the song I will choose.

 This is definitely good inspiration for thinking outside the box with both music videos and I’m going to keep brainstorming ideas for the kind of music video I’d like to create. 

 

 

Project Schedule

 NOW to organize my ideas. 

Going based off of the recommended schedule I’m going to develop a schedule of my plans and my goals that I wish to accomplish each week. 

Week One (2/10-2/16)\

GOALS: Talk to Jack Kimmel (artist) see if he’s interested in working on project/ genre research

talking to Jack Kimmel

Week Two (2/17-2/23)

GOALS: Genre research, decide the aesthetic of the brand, brainstorm ideas for music video.

Week Three (2/24-3/2)

GOALS: Develop schedule for filming and plan out music video idea (make storyboard and shot list)

Week Four (3/3-3/9)

GOALS: Find place to film and start to think about mise-en-scene elements such as costume, props, set. 

Week Five (3/10-3/16)

GOALS: work on developing social media and brand presentation

Week Six(3/17-3/23)

GOALS: work on developing social media and brand presentation and begin recording. 

Week Seven (3/24-3/30) This is Spring break, plan appropriately

GOALS: record

Week Eight (3/31-4/6)

GOALS: finish social media/ edit

Week Nine (4/7-4/9)

GOALS: finish digipak things and SUBMIT!!!!

 

MUSIC VIDEOOOOO

    All right so this week our teacher introduced the end of the year portfolio project to the class and explain some of the options. I considered maybe doing the trailers or the short film but in the end I knew I’d have to choose something I enjoyed doing (considering this is a long term project), and something I was good at doing and already had prior knowledge about. 

    So I chose the MUSIC VIDEO YAYYY!!!!!! Back in AICE Media AS level we had to do a music video project (which I really enjoyed) where we had to shoot a music video and develop a brand for the artist using a prerecorded song. The only challenge this time would be finding a song I could use. But luckily as soon as the teacher presented the project I immediately thought about a local band/ artist that have released music AND that I could actually work with. Since this project’s goal is to help launch a (make believe or real) artist’s career I thought why not help an aspiring artist become a bigger artist which would also give me a lot more motivation a pressure to make this project amazing. 

photos from the music video/photoshoot

    So I really couldn’t wait even until the end of class to get started. I immediately texted my friend Sol asking if her boyfriend made original music with his band because the week prior they had played for the Lightning Oscars. His band was in my brain because since they played there I thought they were amazing and that I’d really love to work with real artists. His name is Jack Kimmel. Now a week later here I am! I’m so beyond excited to begin this project because the most fun I’ve had in this class is when I made the music video with Victoria Di Lauro (who is in A level as well), and Ariana and Florencia. As well as developing the brand. 

    My passion in life is theater, music, TV and film and getting to combine all of those into one class where I can have the creative freedom to choose what I want to do is something so special and unique and it makes me extremely glad that I took A level of this class. (As a senior with senioritis that says a lot about this class). I really am so excited to begin so in the next post you’ll find the schedule + me trying to control the chaotic ideas in my head. 

                                                   YAYYYYY MUSIC VIDEOOOOOO

Texting with Sol about Jack